The the following was in the Dunkirk Observer.
It's no secret that real estate firms compete to get property listings and sales. But how they go about it for their clients and customers defines them.
Locally-owned and operated Howard Hanna Holt Real Estate has developed a "superior visibility" approach to marketing the residential and commercial properties it represents.
"We have made major investments to make sure the properties we have listed are well exposed to potential buyers," said company vice president Stephen Holt. "We continue to invest in signage and traditional print advertising, but more and more of our promotional resources are devoted to internet marketing. That's where today's buyers look first."
"No real estate company in Chautauqua County has its properties listed on as many Web sites as Howard Hanna Holt," Holt said. "The company's property listings are on more than 300 internet sites.
The superior visibility concept was internally-generated, Holt noted, saying, "We want to stay in the marketing forefront and want our clients to know it. Anyone who lists their property with us expects the highest level of service and we expect to provide it."
For example, he explained, potential property purchasers are contacted by the company's headquarters staff within a week to make sure they received a timely response from the listing agent and that all their questions were answered.
"Superior visibility efforts need to be complimented by total quality service," Holt said. "That results in very satisfied sellers and buyers."
Locally-owned Howard Hanna Holt Real Estate, www.howardhannaholt.com, offers comprehensive residential and commercial real estate sales, leasing and related services including real property appraisals, property management, development services, vacation property rentals and traditional rentals. The Chautauqua County-headquartered affiliate of Howard Hanna Real Estate Services has offices in Fredonia, Mayville and Westfield, on the grounds of Chautauqua Institution, at the Bemus Bay condominiums and at Peek'n Peak Resort and Spa.
Pittsburgh-headquartered Howard Hanna Real Estate Services is the third-largest independent real estate company in the United States, the country's fourth-largest full service real estate company and the sixth-largest mortgage banking company in the nation.
It's no secret that real estate firms compete to get property listings and sales. But how they go about it for their clients and customers defines them.
Locally-owned and operated Howard Hanna Holt Real Estate has developed a "superior visibility" approach to marketing the residential and commercial properties it represents.
"We have made major investments to make sure the properties we have listed are well exposed to potential buyers," said company vice president Stephen Holt. "We continue to invest in signage and traditional print advertising, but more and more of our promotional resources are devoted to internet marketing. That's where today's buyers look first."
"No real estate company in Chautauqua County has its properties listed on as many Web sites as Howard Hanna Holt," Holt said. "The company's property listings are on more than 300 internet sites.
The superior visibility concept was internally-generated, Holt noted, saying, "We want to stay in the marketing forefront and want our clients to know it. Anyone who lists their property with us expects the highest level of service and we expect to provide it."
For example, he explained, potential property purchasers are contacted by the company's headquarters staff within a week to make sure they received a timely response from the listing agent and that all their questions were answered.
"Superior visibility efforts need to be complimented by total quality service," Holt said. "That results in very satisfied sellers and buyers."
Locally-owned Howard Hanna Holt Real Estate, www.howardhannaholt.com, offers comprehensive residential and commercial real estate sales, leasing and related services including real property appraisals, property management, development services, vacation property rentals and traditional rentals. The Chautauqua County-headquartered affiliate of Howard Hanna Real Estate Services has offices in Fredonia, Mayville and Westfield, on the grounds of Chautauqua Institution, at the Bemus Bay condominiums and at Peek'n Peak Resort and Spa.
Pittsburgh-headquartered Howard Hanna Real Estate Services is the third-largest independent real estate company in the United States, the country's fourth-largest full service real estate company and the sixth-largest mortgage banking company in the nation.
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